India is country of people who relate an activity or a habit with a brand. This psyche has helped certain brands to enjoy monopoly since decades in the market.
Though certain local brands like Patanjali has not only broken this trend but has also captured a good market share of the so called market leader brands. Though it’s difficult for all the local
brands to emulate the success of Patanjali as they can’t afford the budgets and efforts required to counter the onslaught of Large MNC’s.
All these challenges & the Vision of our Honourable prime minister Shri Narendra Modij of Make in India & Vocal For Local is the inspiration & also the source of foundation in developing the
Mkonnect B2B Ecommerce platform which exclusively associates with the Make in India & Local brands is certainly a remarkable & path breaking initiative to help & support Local emerging
brands to sustain & grow in the market.
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